“THE GRABLY”| WHERE ART MEETS UNPARALLELED LUXURY
"The Grably" Hospitality Group Philosophy
“The Grably” Hospitality Group philosophy” is rooted in the transformative power of artistic vision to elevate the human experience. Just as Ehud Grably sought to reduce art to its “atomic basis” while maintaining its profound impact, our hospitality offerings strip away conventional luxury's superficial elements to reveal something more meaningful. We believe that true luxury lies in the intersection of artistic genius, environmental consciousness, and cultural preservation. Our philosophy rests on three foundational pillars. First, the seamless integration of Grably's artistic legacy into every guest experience. Each moment spent within our properties should feel like stepping into one of Grably's canvases, where every detail resonates with his artistic vision. Second, the creation of spaces that transcend mere accommodation to become sanctuaries of artistic and spiritual contemplation. From the clifftops of the Sea of Galilee to the African Savanna, each property offers guests an opportunity to connect with the environments that inspire creativity and reflection. Third, our commitment to preservation, of both Grably's artistic legacy and the natural world. Our properties serve as living galleries and environmental sanctuaries, ensuring that future generations can experience both artistic genius and natural splendour. In essence, “The Grably” does not simply offer luxury accommodations, it provides an immersive journey into the intersection of art, nature, and human consciousness, creating spaces where guests can discover their own capacity for artistic appreciation and environmental stewardship.
Step into a realm where artistic genius shapes every moment of your stay. “The Grably,” our visionary eight-star game lodge, boutique hotel, and cocktail bar offering, will transcend traditional luxury to create an unprecedented fusion of art, design, and hospitality. Each Grably property will be a masterwork in itself, a living canvas where Ehud Grably's extraordinary artistic vision will inform and inspire the minutest details in every respect, from our dramatic architectural features to the intimate touches in each of our uniquely themed Ehud Grably curated suites. Our spaces will be thoughtfully composed with only the most exquisite limited-edition reproductions of Grably's most profound works, custom furnishings inspired by his bold artistic language, and bespoke textiles that capture his mastery of form and colour.
The combined investment requirement of £2.035 billion encompasses our African and Galilee properties, with detailed allocations for land acquisition, architectural design and construction, interior design and art installation, conservation and wildlife programs, and operating capital and marketing. Based on comprehensive market analysis and the unprecedented nature of our offering, we project an ROI of 18-22% annually after year three, with revenue streams diversified across accommodation, private membership, art sales, and conservation programs. Daily rates will start at £4,400 for standard suites, with presidential villas commanding £40,000+ per night. GrablyGlobal is in the ongoing process of assembling an advisory board including leading figures in luxury hospitality, contemporary art market experts, conservation specialists, sustainable development pioneers, and financial strategists. Together, we invite qualified investors to join us in creating not merely a luxury hospitality brand, but a living, breathing testament to artistic genius and environmental stewardship. Opening in 2032, “The Grably” Hospitality Group will represent an unprecedented opportunity to be part of a venture that redefines the very concept of luxury hospitality while preserving both artistic legacy and natural heritage. This visionary long-term project, with future locations identified in London, New York, Paris, Berlin, Tel Aviv, the Sea of Galilee, Tokyo, and Dubai, stands as a testament to our commitment to excellence, artistic preservation, and sustainable luxury. Through “The Grably,” we are crafting an unparalleled legacy that bridges the gap between artistic brilliance and environmental consciousness, setting new standards for ultra-luxury hospitality in the process.
"The Grably" African Safari Game Lodge
“The Grably’s" signature spaces in our African Safari Game Lodge and Boutique Hotel offerings will include “The Grably Ontological Lounge,” an immersive space where carefully curated lighting and design elements will echo Grably's exploration of existence and identity. “The Grably Artist's Table” will be our gastronomic sanctuary where culinary artistry meets theatrical presentation by our carefully chosen Michelin Star Chefs. “The Grably 1961 Bar” will be a sophisticated members-only establishment that pays homage to Grably's birth year through rare vintages and artistic cocktail presentations. “The Grably Galilee Spa” will serve as a tranquil retreat inspired by the shores where Grably first discovered his artistic calling.
Building upon our initial vision of “The Grably” hospitality experience, we are proud to present an unprecedented investment opportunity that will revolutionise the luxury hospitality landscape. Our inaugural venture, a groundbreaking £1.4 billion ultra-luxury game lodge spanning the South African-Botswana border, represents the first chapter in GrablyGlobal's ambitious hospitality narrative. We plan on engaging in preliminary discussions soon with three Pritzker Prize-winning architects, each tasked with submitting innovative concepts that honour both the pristine African landscape and Ehud Grably's artistic legacy. Their mandate will be to create a structure that appears to emerge organically from the earth while incorporating elements that echo Grably's masterful exploration of form and space.
In partnership with leading African conservation experts, we are developing a 150,000-acre private reserve that will serve as a protective sanctuary for endangered species, a centre for advanced wildlife research, a model for sustainable luxury tourism, and a bridge between artistic appreciation and environmental consciousness. The winning architectural design will feature suspended glass-floor suites offering uninterrupted views of the surrounding wilderness, a dramatic central gallery space showcasing museum-quality reproductions of Grably's most significant works, integration of sustainable technologies that maintain zero environmental impact, and revolutionary water features that pay homage to Grably's fascination with fluidity and movement.
“The Grably” Game Lodge's accommodation will comprise seventeen ultra-luxury suites measuring between 200-500 square metres each, complemented by two presidential villas spanning over 1,000 square metres. Each presidential villa will feature private helipad access, while all accommodations will include individual plunge pools, outdoor meditation spaces, and dedicated butler and guide services. Beyond our signature spaces, the property will feature an extensive wine cellar housing over 10,000 bottles, interactive chef's table experiences, and private dining caves. “The Grably Galilee Spa” will offer a unique fusion of traditional African healing treatments and Israeli Dead Sea therapies, alongside an Olympic-length infinity pool overlooking the reserve.
"The Grably" Galilee & "The Grably Cocktail Bars, Lounges and Nightclubs Franchise
The Sea of Galilee, where young Ehud Grably first discovered his artistic calling painting alongside his father, will be home to our second flagship location. “The Grably Galilee” will be thoughtfully positioned to capture the same golden sunlight that once inspired the young artist's earliest works. This profound connection to Grably's artistic origins makes this location particularly special within “The Grably” hospitality collection, serving as both a luxury retreat and a living testament to the artist's formative years. The property's dramatic clifftop setting will offer unparalleled views across the historic waters, with terraced suites following the natural contours of the landscape.
Our signature spaces at “The Grably Galilee” will be anchored by “The First Grably Canvas,” our main dining room positioned to capture the same golden hour light that Grably described in his early writings. “The Grably Father's Studio,” an intimate bar and lounge, will pay homage to the artistic relationship between Grably and his father, while infinity pools will be designed to merge visually with the Sea of Galilee, creating the illusion of painting directly onto the water's surface. A dedicated gallery space will showcase Grably's early works and their evolution, providing guests with insight into his artistic development.
As part of our global hospitality vision, “The Grably” cocktail bars and lounges will establish an unprecedented network of sophisticated, members-only establishments in the world's most cultured destinations. Each venue will be thoughtfully designed to capture the essence of Grably's artistic vision while maintaining intimate scale and exclusivity. These carefully curated spaces will serve as cultural hubs where art, mixology, and refined social interaction converge. Each and every “The Grably” cocktail bar and lounge will feature signature design elements that pay homage to different periods in Grably's artistic journey. From our “1961 Collection” of rare vintages to our “Ontological Series” of bespoke cocktails, each establishment will offer unique interpretations of Grably's legacy through the art of mixology. Master bartenders will create theatrical presentations inspired by specific Grably artworks, while carefully selected reproductions and limited edition prints will adorn the walls, creating an immersive artistic environment.
Our franchise model will maintain rigorous standards while allowing for subtle local influences that respect each location's cultural context. Initial franchise locations will include premium positions in Mayfair and Knightsbridge in London, Upper East Side and TriBeCa in New York, Le Marais and the 8th arrondissement in Paris, Mitte in Berlin, Rothschild Boulevard in Tel Aviv, Ginza in Tokyo, and Downtown Dubai. Each franchise will benefit from our comprehensive operational expertise, proprietary cocktail recipes, exclusive access to Grably reproductions, and inclusion in our global membership program. Private membership to “The Grably” bars and lounges will be strictly limited and by invitation only, ensuring an atmosphere of refined exclusivity. Members will enjoy reciprocal privileges across our global network, access to private events and art exhibitions, priority reservations at all Grably properties, and the opportunity to acquire limited edition Grably reproductions before they are offered to the general market.