“THE GRABLY”| WHERE ART MEETS UNPARALLELED LUXURY
"The Grably" Hospitality Group Philosophy
The philosophy of “The Grably” Hospitality Group is deeply rooted in the transformative power of Ehud Grably's artistic vision to elevate the human experience. Just as Ehud Grably sought to reduce art to its “atomic basis” while maintaining its profound impact, our hospitality offerings strip away the superficial elements of conventional luxury to reveal something far more meaningful. We believe that true luxury lies at the intersection of artistic genius, environmental consciousness, and cultural preservation. Our philosophy rests on three foundational pillars. First, the seamless integration of Grably's artistic legacy into every guest experience, akin to stepping into an art gallery where each moment feels like being within one of Grably's canvases, with every detail resonating with his artistic vision. Second, our properties create spaces that transcend mere accommodation, transforming them into sanctuaries of artistic and spiritual contemplation. From the clifftops of the Sea of Galilee to the African Savanna, each location offers guests an opportunity to connect with environments that inspire creativity and reflection. Third, we are committed to the preservation of both Grably's artistic legacy and the natural world. Our properties will serve as living galleries and environmental sanctuaries, ensuring that future generations can experience both artistic genius and natural splendour. Essentially, “The Grably” does not merely provide luxury accommodations, it offers an immersive journey into the intersection of art, nature, and human consciousness, creating spaces where guests can discover their own capacity for artistic appreciation and environmental stewardship.
Step into a realm where artistic genius shapes every moment of your stay. “The Grably,” our visionary eight-star game lodge and boutique hotel, along with cocktail bars and lounges, will transcend traditional luxury to create an unprecedented fusion of art, design, and hospitality. Each GrablyGlobal property will be a masterwork in and of itself, a living canvas where Ehud Grably's extraordinary artistic vision informs the minutest of details, from our dramatic architectural features to the intimate touches in each uniquely themed suite filled with bespoke artwork. Our spaces will be thoughtfully composed with exquisite fine art reproductions of Ehud Grably's most profound works, custom furnishings inspired by his bold artistic language, and bespoke textiles that capture his mastery of form and colour.
The combined investment requirement of £2.035 billion encompasses our African and Galilee properties, with detailed allocations for land acquisition, architectural design and construction, interior design and art installation, conservation, and wildlife programs, as well as operating capital and marketing. Based on a comprehensive market analysis and the unprecedented nature of our offering, we project an ROI of 18-22% annually after year three, with revenue streams diversified across accommodation, private membership, art sales, and conservation programs. Daily rates will start at £14,400 for standard suites, with presidential villas commanding £40,000+ per night. GrablyGlobal is in the ongoing process of assembling an advisory board, including leading figures in luxury hospitality, contemporary art market experts, conservation specialists, sustainable development pioneers, and financial strategists. Together, we invite qualified investors to join us in creating not merely a luxury lifestyle brand but a living, breathing testament to artistic genius and environmental stewardship. Launching in approximately 2032, “The Grably” Hospitality Group will represent an unprecedented opportunity to be part of a venture that redefines the very concept of luxury hospitality while preserving both artistic legacy and natural heritage. This visionary long-term project, with future locations identified in London, New York, Paris, Berlin, Tel Aviv, the Sea of Galilee, Tokyo, and Dubai, stands as a testament to our commitment to excellence, artistic preservation, and sustainable luxury. Through “The Grably,” we are crafting an unparalleled legacy that bridges the gap between artistic brilliance and environmental consciousness, setting new standards for ultra-luxury hospitality in the process.
"The Grably" African Safari Game Lodge
Grably Global's art gallery experience will display Ehud Grably's original bespoke artwork together with our fine art reproductions that are integral to GrablyGlobal's Luxury Lifestyle Brand.
"The Grably" Galilee & "The Grably Cocktail Bars, Lounges and Nightclubs Franchise
The Sea of Galilee, where young Ehud Grably first discovered his artistic calling painting alongside his father, will be home to our second flagship location. “The Grably Galilee” will be thoughtfully positioned to capture the same golden sunlight that once inspired the young artist's earliest works. This profound connection to Grably's artistic origins makes this location particularly special within “The Grably” hospitality collection, serving as both a luxury lifestyle brand retreat and a living testament to the artist's formative years. The property's dramatic clifftop setting will offer unparalleled views across the historic waters, with terraced suites following the natural contours of the landscape.
Our signature spaces at “The Grably Galilee” will be anchored by “The First Grably Canvas,” our main dining room positioned to capture the same golden hour light that Grably described in his early writings. “The Grably Father's Studio,” an intimate bar and lounge, will pay homage to the artistic relationship between Grably and his father, while infinity pools will be designed to merge visually with the Sea of Galilee, creating the illusion of painting directly onto the water's surface. A dedicated art gallery space will showcase Grably's early works and their evolution, providing guests with insight into his artistic development and his journey with bespoke artwork.
As part of our global hospitality vision, “The Grably” cocktail bars and lounges will establish an unprecedented network of sophisticated, member-only establishments in the world's most cultured destinations. Each venue will be thoughtfully designed to capture the essence of Grably's artistic vision while maintaining intimate scale and exclusivity. These carefully curated spaces will serve as cultural hubs where fine art reproductions, mixology, and refined social interaction converge. Each and every “The Grably” cocktail bar and lounge will feature signature design elements that pay homage to different periods in Grably's artistic journey. From our “1961 Collection” of rare vintages to our “Ontological Series” of bespoke cocktails, each establishment will offer unique interpretations of Grably's legacy through the art of mixology. Master bartenders will create theatrical presentations inspired by specific Grably artworks, while carefully selected reproductions and limited edition prints will adorn the walls, creating an immersive artistic environment.
Our franchise model will maintain rigorous standards while allowing for subtle local influences that respect each location's cultural context. Initial franchise locations will include premium positions in Mayfair and Knightsbridge in London, Upper East Side and TriBeCa in New York, Le Marais and the 8th arrondissement in Paris, Mitte in Berlin, Rothschild Boulevard in Tel Aviv, Ginza in Tokyo, and Downtown Dubai. Each franchise will benefit from our comprehensive operational expertise, proprietary cocktail recipes, exclusive access to Grably reproductions, and inclusion in our global membership program. Private membership to “The Grably” bars and lounges will be strictly limited and by invitation only, ensuring an atmosphere of refined exclusivity. Members will enjoy reciprocal privileges across our global network, access to private events and art exhibitions, priority reservations at all Grably properties, and the opportunity to acquire limited edition Grably reproductions before they are offered to the general market.